Nowadays, the world’s leading companies are focused on innovative moves to drive success. If you’re interested in business trends for 2018, just read the article and see how you can take advantage of these trends for your own business.
- Artificial Intelligence Is on the Rise
Artificial intelligence (AI) is developing and evolving with rapid advances. The way machines perform a task is increasingly adjusted to users’ needs. AI can help businesses better the quality of vital human interactions.
- Focus on Brand Experience
To build consumer trust, companies are more and more often focusing on brand experience, instead of just merely using the quality of their product. Effective brand experience plays an important role in keeping your customers coming back for more.
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- “Greener” Customers
According to Mintel’s Europe: Consumer Trends Report 2018, the mentality of making purchases is changing. There is a growing tendency towards green products that businesses should take into account while attracting customers.
- Live Streaming Video Content
Modern customers need real, personal connections. Businesses can use live video as a highly effective way to engage with their audience. 73{77675e46a48e0a5f634feb40b05c5f3f6798e52bdf3caec176ce215efde71631} of B2B organizations say video marketing helps them get positive ROI.
- Millennials and Generation Z
Millennials and Generation Z (those born 1995 – 2010) are increasingly taking more important roles in the workplace. Companies should have a better idea of their needs and take into account these needs while adapting their workplace culture.
- More Live Interactions, Less Social Media
Leading companies have strong social media communities, but they also focus on in-person interactions. They put an emphasis on live events by introducing online “friends” and target authentic interactions aimed at growing the quality and not the volume of their network.
- Personal Data That’s Helpful for Consumers
Business owners should know how to use personal data sensitively so that it can be useful for consumers. Make sure to invest your resources into ways that are more innovative and can be of value.
- Remote Working Is Growing
According to a recent survey of business leaders at the London Global Leadership Summit, 34{77675e46a48e0a5f634feb40b05c5f3f6798e52bdf3caec176ce215efde71631} of respondents noted that over half of their workforce would be working remotely by 2020.
- Social Learning
Given the number of professionals working remotely is increasing, companies are interested in how employees can connect with each other in creative ways and how their talents can be developed outside of the office. Social learning is one of the ways. Remote training programs with online social forums can be of great help.
To fight the competition in the field and be more appealing to consumers, businesses should keep up with the current trends. Go through the business trends mentioned above to get the best for your company.
Author Bio: Business Funding expert, Nathan Hale, founded First American Merchant with his eyes set on helping the backbone of our country, small business owners. His passions include writing/producing music, and travel. First American Merchant is America’s Best alternative business loans company, serving both traditional and high-risk Businesses.